Free Small Business Marketing Tip – Pre-Promote Your Trade Show 1 of 3

If you’ve ever spent $5,000–or more–to exhibit at a trade show and came away with half the leads–or less–that you forecast, then you know first-hand the pain of wasting your money and your time at an event where you know you should have snagged new customers or referrals.Before your next show, make sure you secure the pre-show attendee list. Then you can mail out a promotional offer to drive traffic to your booth. If your pre-show attendee list contains emails, then by all means send an email out, too.You may have to pay for the list. A moderate processing fee is fairly standard. But some trade shows try to turn the list into a profit center; they charge far more than needed to cover the actual data processing and administrative labor cost required to put that list in your hands. These shows may charge $500 or more for their pre-show list.Even at that price, you may find it worthwhile to pay it, if you are already committed to exhibiting at the show. But just remember that there are usually several show you can choose to exhibit at; and next year when you do a cost-benefits analysis of which ones you’ll spend your marketing money on, factor in both the availability and the cost of the pre-show attendee list into your decision-matrix.The physical make-up of the direct mail piece requires careful consideration. Simple and direct is usually best for a B-to-B mailing such as this; and a postcard, self mailer or letter will all work well. There is no use trying to create a full-blown direct mail package with letter, brochure, lift note and reply device. This specific sub-category of event-marketing promotion requires a brief, well-written format with an offer appropriate to the audience.One important note: make sure you mail your piece out first class, presort. This is no time to skimp on money and mail it out standard (third) class mail. Don’t do it! Yes, we are huge fans of standard class mail for general promotions: nine out of ten times standard class is your best direct mail option. But the timing of the trade-show correspondence is simply too critical. Your standard class piece that is mailed nationally may take up to three weeks to arrive in your prospects mailbox, and that’s just unacceptable for a B-to-B mailing with a time deadline like this one.The cost of every piece of mail that arrives after your prospect gets on the plane for the show is 100% wasted.Above we mentioned the importance of delivering the correct offer to the prospect. The next two articles address that topic. Because, you see, there are at least two different audiences out there.Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success.© 2006 Marketing Hawks

3 Benefits to Using Cloud Yoga Business Software for Your Yoga Studio

A Fictional Tale of Two Yoga Teachers:Wendy and John are each starting a yoga studio. They have their space, a website, and recently opened for business.They also chose to administer as much of their business as possible on computers (who doesn’t these days). They each have a laptop so they can be mobile, or so they think. They also have a desktop in their studio.Students are coming to their classes and they’re delighted by this. Yet, they both desire more students. Their business is in a growth stage.When not teaching classes and chatting with students, they’re on their computers taking care of the financial aspects, marketing, curriculum / class planning, and overall administration of their business.When they started, they weren’t sure the direction their business would take so they held off buying any specific business management software. Instead they used Word and Excel to take care of their software needs. So far their software set up is working okay, but they see the writing on the wall how something more sophisticated could save them time.Wendy and John go online to start looking at yoga business software options. They’re pleased that there’s a lot of options. Of course options mean making a decision.Wendy decides to go with a cloud computing software platform while John opts for an installation software option.Wendy’s option requires that she pay a monthly cost to use her software. John likes the fact he only pays one time for the software.Wendy logs into her software account through the Internet and sets up your software for your business. It takes a few days to get familiar with it, but within a week she has her software working for her with a class schedule set up and she’s put her student contact information into the database. She also set up her autoresponder email account and integrated it with your student contacts.John installed his software on both his laptop and desktop computer. He opted for no server and instead figured out how to network the two computers together so when a change is made in one computer it’s reflected in the other computer. He spent about a day getting his software installed and networked.


Like Wendy, he takes a few days inputting his student contact information and formatting his class schedule in the scheduling software. His email software is separate, but he’s managed to integrate it using an APP with his installation-based yoga business software.Fast forward 2 years. Both their yoga businesses are doing better than ever. Each of them hire 2 teachers to teach designated classes and a receptionist. This growth required more computers for their staff. Wendy, simply upgrades here software to add another user. Her staff simply logs into the software through the Internet.John buys another license and then goes through the installation process. Now he must network another computer. He’s read that using a server is a good idea, but has no idea how to set up a server. Given his business is growing, he decides to hire a networking consultant. After buying a dedicated server and paying networking consultant fees, John spent $1,500. His software also upgraded 6 months ago and so he paid $300 in upgrade fees.As their businesses grew, both Wendy and John started selling some retail items in their studio and on their website. They also discovered how effective email marketing is to student retention and growing their business. Wendy’s online software platform offered e-commerce, credit card processing, and integrated e-mail marketing software. She was able to set up her stores and beef up her e-mail marketing quickly.John leased credit card processing hardware, bought a license for e-commerce software and continues to use his original e-mail marketing software that’s integrated with his student contact database.At this point Wendy’s entire yoga business software is centralized and accessible over the Internet. John uses several software services that are installed and networked among his computers. As John’s business grows, his computing needs become more complex and he now has his networking consultant on speed-dial.He now budgets annually for computer consultant fees – something he never anticipated. He of course has heard about cloud software and is now interested in making the switch, but is reluctant given the amount he’s invested in his desktop installation software. He’s going to wait and see.Wendy pays a monthly fee for her service, but is pleased with how easy it is to add new users and grow her business with hardly an interruption in doing her core activities – which is teaching yoga and marketing her business. In fact, Wendy is considering opening another yoga studio knowing aside from finding and designing space, here business is easily duplicated at another location.John would love to expand to another location, but is concerned about the expense of expanding and managing his business so that all his business information integrates seamlessly between his multiple locations. He puts expansion on hold.About Cloud Computing SoftwareWhat is Cloud Computing Software?It’s software that’s hosted by the software company. When you sign up, you get an account and all your software is handled on the cloud – that is hosted and powered by the company’s servers – not your servers. You simply access it online.The biggest reason business owners are reluctant to use cloud computing is the ongoing cost. Most cloud computing software platforms charge monthly to use the service. This ongoing cost is understandably a concern, especially for new businesses. The last thing you want is to be committed to ongoing costs if at all possible avoided.However, when you look at the long-term of your business, and your software in particular, there’s ease-of-use and expansion to consider. With installation software you must always consider the upgrade costs and potential for paying consultants to maintain and grow your network. These unforeseen costs can be hefty in the long run.
3 Key Benefits to Using Cloud Software for Your Yoga Business Software


1. Access it AnywhereBecause it’s accessible over the Internet, you can access your entire software set up wherever you have an Internet connection (which is pretty much everywhere these days).2. Integrates it with your WebsitesA quality cloud software service for yoga studios makes it easy to update it simultaneously with your websites. For example, when you make changes to your class schedule, those changes are immediately reflected on your website where you post your class schedule. There’s no need to go into your website(s) and manually make the changes (assuming you remember to do this).Also, if you have e-commerce on your website selling gift certificates, yoga class packages, and perhaps gear and apparel, when you make pricing changes (or any changes) in your software, it’s immediately reflected in your website(s).3. No installation and networking costsThis is a biggie. Many business owners when starting out with buying software tend to undermine this. With cloud computing you don’t have to worry about installation and networking your software. As you can see from the above Tale of 2 Yoga Teachers, John’s software costs escalated beyond what he anticipated because of unforeseen consultant costs. This is common with specialized business installation software. Networking software among computers is not an easy task and usually requires an expert to do it well.Will your yoga business fail by not using cloud computing yoga business software? No, but it could make administration and growth more difficult.

Numerology’s Life Cycles; defining the patterns of your Life

Numerology divides your life into three major stages or cycles. Each of these cycles has a general trend or pattern for that part of your life. Want to know what your life patterns are?Calculating your Life CyclesThe timing of your Life Cycles is tied to your Life Path. Your first Life Cycle runs from birth to your first Turning Point; which is calculated by subtracting your Life Path from 36 (four times nine). Your Second Life Cycle starts at that point and ends 27 years later (3 times 9) when your last Turning point falls. Your third cycle runs from the end of your second life cycle for the rest of your life.Each Life Cycle value is calculated based on your date of Birth. Your first life cycle value is your birth month, reduced by fadic addition; your second cycle value by reducing your day of birth; and your third cycle value by reducing your birth year.For example, actor Johnny Depp was born on June 9th, 1963; so his Life cycles are calculated as follows:Life Path = (06 + 09 + 1963) = (1978) = (1 + 9 + 7 + 8) = (25) = (2 + 5) = (7)Life Cycles:(First Life cycle ends) = (36 – 7) = age 29


(Second Life Cycle ends) = (29 + 27) = age 56(First Life Cycle – birth to 29) = (Month) = (6)(Second Life Cycle – 29 to 56) = (Day) = (9)(Third Life Cycle – 56 and up) = (Year) = (1963) = (1 + 9 + 6 + 3) = (19) = (10) = (1)The various Life Cycle values and their meanings are shown below:Life Cycle (1)This cycle will call for you to be independent and stand on your own two feet. You will receive many new opportunities during these years. You will have to be decisive, self-reliant, and attend to your own needs. Leadership in some task will fall to you during these years, even if you don’t want it.Life Cycle (2)This cycle will hold many opportunities to work with other people, either in teams, or as part of a large group. You will make many friendships and will be sensitive to other people’s opinions in these years. You will crave companionship and may receive public recognition of some kind.Life Cycle (3)This cycle will be pleasant and will allow your creative work to prosper. It is likely that you’ll waste many opportunities in order to enjoy yourself. Your social life will be the dominate factor in your life. You will often be restless and bored in these years. You also will appear to be very lucky to other people.Life Cycle (4)This cycle will demand a good deal of hard work from you. Mundane matters will need your attention. You will often feel restricted or regimented during these years. You will receive opportunities to lay a strong foundation for success at both your work and home life. You will have to guard against becoming depressed and getting in a rut.Life Cycle (5)This cycle will be full of changes of all kinds. Your interests, your career, your circumstances will all tend to change quickly and drastically. Surprising, often unlooked for, adventures will come upon you, challenging your adaptability. Your communication skills will be very important during these years.Life Cycle (6)This cycle will focus most of your attention upon your domestic life. There will be a constant effort to achieve ‘balance’ in your life during these years. You will often be asked for advice and given many opportunities to be creative. You will be forced to take on many responsibilities.


Life Cycle (7)There will be a great deal of soul-searching and self-analysis during this cycle. You will crave solitude for your thoughts and will tend to be confused in crowded or noisy environments. You may achieve a great deal of personal growth. Worldly wealth will come to you at its own pace. Opportunities will occur suddenly in these years.Life Cycle (8)This cycle will bring you slow and steady progress in your personal goals, if the needed work is done. You will sow what you reap during these years. Good or bad, you will get your just deserts. You will need to fight against a tendency to be overly ambitions. Goals will be set and tasks will be performed all in good time.Life Cycle (9)This cycle will bring you endless possibilities. These years will be highly emotional for you. You may find it difficult to start new projects. Frequently, sudden or unusual endings of things will occur. The practical side of life will need more of your attention during these years. This cycle will be a good time for creativity, especially in artistic endeavors.

Track And Field

Track and Field as it is popularly known in American English, was originally known as Athletics. Athletics is a word y derived from the Greek word “althos.” which means “contest.” It consists of a collection of sports events that can be divided into running, throwing and jumping events. These sport events were the original Olympic sports that athletes participated in 776 BC.Track and Field has various events that are open to males and females. Although you are not allowed to participate in events of the opposite gender, the events available are generally the same with some discrepancies. Some of the differences for women are a lower height in the hurdles and steeplechase barriers and the weight of objects for throwing events, such as shot, javelin and hammer.


Events that are available if you wish to participate in Track and Field are divided track, road running, race walking, and field events. These are further subdivided into throwing, jumping and composite events. Track events include sprints, middle distance, long distance, hurdling and relays. If you have a strong endurance, you can try road running or race walking, which are long distance events. If you are a strong athlete, you can participate in the shot put, hammer throw, javelin throw or the discus throws. If you are a strong leaper , the field jumping events consist of the high jump, long jump, pole vault, triple jump, standing high jump, standing long jump, standing pole vault, or standing triple jump. If you are a multi-talented athlete then you can join the composite events that are a combination of the different events.