Free Small Business Marketing Tip – Pre-Promote Your Trade Show 1 of 3

If you’ve ever spent $5,000–or more–to exhibit at a trade show and came away with half the leads–or less–that you forecast, then you know first-hand the pain of wasting your money and your time at an event where you know you should have snagged new customers or referrals.Before your next show, make sure you secure the pre-show attendee list. Then you can mail out a promotional offer to drive traffic to your booth. If your pre-show attendee list contains emails, then by all means send an email out, too.You may have to pay for the list. A moderate processing fee is fairly standard. But some trade shows try to turn the list into a profit center; they charge far more than needed to cover the actual data processing and administrative labor cost required to put that list in your hands. These shows may charge $500 or more for their pre-show list.Even at that price, you may find it worthwhile to pay it, if you are already committed to exhibiting at the show. But just remember that there are usually several show you can choose to exhibit at; and next year when you do a cost-benefits analysis of which ones you’ll spend your marketing money on, factor in both the availability and the cost of the pre-show attendee list into your decision-matrix.The physical make-up of the direct mail piece requires careful consideration. Simple and direct is usually best for a B-to-B mailing such as this; and a postcard, self mailer or letter will all work well. There is no use trying to create a full-blown direct mail package with letter, brochure, lift note and reply device. This specific sub-category of event-marketing promotion requires a brief, well-written format with an offer appropriate to the audience.One important note: make sure you mail your piece out first class, presort. This is no time to skimp on money and mail it out standard (third) class mail. Don’t do it! Yes, we are huge fans of standard class mail for general promotions: nine out of ten times standard class is your best direct mail option. But the timing of the trade-show correspondence is simply too critical. Your standard class piece that is mailed nationally may take up to three weeks to arrive in your prospects mailbox, and that’s just unacceptable for a B-to-B mailing with a time deadline like this one.The cost of every piece of mail that arrives after your prospect gets on the plane for the show is 100% wasted.Above we mentioned the importance of delivering the correct offer to the prospect. The next two articles address that topic. Because, you see, there are at least two different audiences out there.Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success.© 2006 Marketing Hawks

Great Single Player Card Games

Card games are a great way to pass the time with a group of friends, but they can also be great fun just by yourself.First of all I will address what makes single player card games so enjoyable. Single player card games have been around for hundreds of years and are a core part of western society. People enjoy them for a number of reasons, the more basic games, such as Klondike and clock solitaire are simple and accessible for most people, this is what makes them so fun, all you need is yourself, a little time and a deck of cards.Some people enjoy the challenge placed by the more complex card games, some find playing single player card games relaxing on a cool summers day. The choices are endless and this is what makes them such a good hobby – once you’ve learnt a couple of single player card games they can amuse you for hundreds of hours, simply because each game is always different, no game of solitaire is the same, and with the number of varieties that are out there, single player card games are one of the best hobbies around.Card games have evolved over the years, today when most people think of solitaire games today, many people would immediately think of the digital versions for computers, and this is a natural occurrence and overall a good thing for single player card games, as times change they need to stay current, however, there are still millions of people who play the “old-fashion way” with a standard deck of cards.


When can I play single player card games? Some single player card games are short (10-15 minutes) while others can range from 30-45 minutes. Once you’ve learnt a number of both complex and simple games, you can choose which to play depending on your time frame.For example if your on holiday and you’ve got a few minutes before your going to the beach, a quick game of Klondike can be the perfect time killer. Whereas if your on the boat on your way to your holiday, a nice long game of La Belle Lucie may be more suited.Now I will attach a brief guide of how to play Beehive Solitaire, which a fun, interesting variant of solitaire:Shuffle the pack. Then, holding the cards face down, count off 10 cards and put them in a pile face up on the table, with only the top card showing. This is the beehive.Deal off the next 6 cards, placing them in 2 horizontal rows of 3 cards each. This is the flower garden into which you try to get the bees, or cards in the beehive, as well as all the other cards. Hold the remainder of the pack in your hand, face down.The object is to combine all the 52 cards in sets of 4 of a kind, such as 4 Threes, 4 Jacks, and so on, by grouping them in sets of 4 in the flower garden, and removing each set when it is completed.Play: With the cards laid out as described, begin to send bees to the garden. If the top card of the beehive is the same in value as any car in the garden, place it on that card. Then the next card in the hive being uncovered may be used if it has the same value as any card in the garden.No card is ever place on the beehive, since the object is to use up all its cards as quickly as possible. Cards are placed only on the 6 garden cards.If 2 cards in the garden have the same value, place one on top of the other, and fill the vacant space with the top card of the beehive. When all the cards of the same value, among the cards on the table, have been combined, deal off 3 cards from the pack in your hand, placing them in a pile face up, with only the top card (the third card from the top of the pack) showing.This will begin a working pile. If the top card has the same value as any card in the garden, place it on the garden card, and use the card it uncovers in the working pile if it, too, has the same value as any in the garden. When you complete a set of 4 cards of the same value in the garden, such as 4 threes, remove it, put it to one side, and fill the vacant space with the top card of the beehive.


When there are no more cards in the beehive, fill a vacant space with the top card of the working pile. Go through the pack 3 cards at a time, placing them face up on the working pile and using as many as you can on cards in the garden, building sets of 4. Then turn over the working pile and go through it again, 3 cards at a time.To win the game: If you combine all the cards in sets of 4, you win. Then turn over the working pile and go through it again, 3 cards at a time. However, if you have gone through the working pile without being able to use a single card, you lose the game.Overall single player card games are one of the best hobbies still around today, they stimulate your brain, are excellent for practising your problem solving skills and have been shown to increase your IQ, so give them a try!

Take Charge at Telecommunications Schools

Instead of taking off work to wait for the phantom cable guy, or pleading with your Internet Service Provider to change your fiber-optic cables back to copper so you can get DSL service, why not take your telecommunication experience into your own hands? Telecommunications schools can show you how.Your FieldIn a world where families and businesses are spread across the globe, telecommunication (communication at a distance) is no longer a luxury — it’s a necessity. Where would you be without your cell phone? Or your BlackBerry? Or your TiVo? All of these are facets of a telecommunication career, which encompasses voice, video, and Internet communication services.In your telecommunication career, you’ll be entering an ever-evolving industry that is continually introducing new technologies and services. Fiber-optic networks bring lightning-speed communications to residential customers. Wireless providers are increasing the capacity of their radio networks and introducing improved portable devices that transmit voice, data, e-mail, and video. And, some wireless phones now use VoIP (Voice over Internet Protocol) technology to make phone calls through local wireless Internet networks.


Your TrainingThat’s why, if you want to succeed in this competitive industry, you’ll need postsecondary training from telecommunications schools. There, you can acquire the knowledge and skills you need in computer programming and software design; voice telephone technology (telephony); laser and fiber-optic technology; wireless technology; and data compression.The good news for graduates of telecommunications schools is that steady employment is available in almost every community. According to the U.S. Bureau of Labor Statistics (BLS), the telecommunication industry provided one million wage and salary jobs in 2004.Your CareerWhat exactly will you be doing in your telecommunication career? Fifty-five percent of all telecommunication workers are employed in administrative support occupations or installation, maintenance, and repair occupations.Here’s a telecommunication career overview: Telecommunication craftworkers install, repair, and maintain telephone equipment, cables and access lines, and telecommunications systems. Line installers and repairers connect central offices to customers’ buildings. Telecommunication equipment installers and repairers install, repair, and maintain complex communications equipment and cables. Cable installers travel to customers’ locations to set up pay television service so customers can receive programming. Telephone operators make telephone connections, assist customers with specialized services, provide telephone numbers, and may provide emergency assistance. And customer service representatives help customers understand all the services offered by telecommunication providers.


Graduates of telecommunications schools can expect to be well-compensated for their efforts. According to the BLS, average weekly earnings of nonsupervisory workers in the telecommunication industry were $853 in 2004, significantly higher than average earnings of $529 in private industry.Quit waiting for the elusive cable guy, and boost your career competence at telecommunications schools today.

Should You Employ In House Telemarketers or Use an Outbound Telemarketing Agency?

Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist outbound telemarketing agency?For many companies, there are three compelling reasons to outsource your telemarketing:1) Focus2) Capabilities3) CostThis article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.1) FocusFirstly, a strong reason for using an external telemarketing company is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.But, let’s be honest about what really happens in most businesses: they find something else to do.Unlike an external company, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform. And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people “just to cold call”. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.


Using a telemarketing agency means that you have a resource focused on telemarketing for your business and you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.2) CapabilitiesHand-in-hand with the issue of focus is that of capabilities. By outsourcing telemarketing you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won’t match a seasoned telemarketer when it comes to making outbound calls.External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and “pitch” development which your own people will lack.Think about it; a good telemarketer will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years, that’s over 50,000 pitches. That’s a level of telemarketing experience you will never get it from an in-house employee.3) CostFinally, another reason for many companies to consider using a telemarketing agency is cost.When comparing using your people, or even yourself as the owner of a small business, against the cost of a telemarketing company, the costs are pretty compelling.Telemarketing agencies charge, on average around £250 per day for a telemarketer. That’s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing, the cost justification stacks up in favour of outsourcing.


When comparing an external telemarketing company against an admin person making “a few cold calls” the costs need a little more study but they still make sense. Usually, the best approach is to consider two factors: a) the cost per lead and b) the opportunity cost.When looking at the former, external telemarketing agencies, which are always more efficient, typically wins. In addition, when you think about the opportunity cost of not getting new leads into your pipeline and the resulting lost new business growth, it’s usually obvious that using a telemarketing company is the best investment.So, in summary, when thinking about whether to use your own people or external telemarketers, consider the total picture of how much focused your own people will be, how good they will be, and what is the real return on their costs.We believe that, taking all these elements into account, an outbound telemarketing agency is the most attractive route for many businesses.